Media
Unit 1 Media Technology
Outcomes:
3.1 Demonstrate an understanding of the principles of design
3.2 Demonstrate an awareness of diverse target audiences
3.3 Create solutions to design problems using a variety of communication media
3.4 Demonstrate effective use of communications and design tools
1.4 investigate strengths related to career options
What is a target audience?
Design principles
Proximity
Alignment
Repetition
Contrast
Other helpful tidbits
Color
Logo
Flyers
Brochures
Newspaper ads
Websites
Putting it all together
Project
Test
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Alignment Robin’s Principle of Alignment: Nothing should be placed on the page arbitrarily. Every item should have a visual connection with something else on the page. Items that are aligned on a page create a stronger cohesive unit.
Contrast Robin’s principle of Contrast: If 2 items are not exactly the same, then make them different Don’t be a wimp Large font/small font Bold/italics/different fonts
LoGo Assignment: Create a personal logo for each of the different styles of logos (font based, abstract and visual representation).
Proximity Robin Williams’ Principle of Proximity Group related items together Move them physically close each other so the related items are seen as one cohesive group rather than a bunch of unrelated bits. If things are not related they should not be close My Favorite Artists …
Repetition Robin’s Principle of Repetition: Repeat some aspect of the design throughout the entire piece Anything that the reader will visually recognize Consistency (i.e.
Target Audience The profile of the most desired consumer prospects for a product or service, listed by characteristics such as demography, lifestyle, brand or media consumption, purchase behaviour, etc. www.pattisonoutdoor.com/en/index.php Target Audience Assignment
